It's a Wonderful Web!
fastcompany:

Facebook’s former head of marketing (and Mark’s sister) is using her social media mojo to coordinate influential people to post about world issues. Your favorite follows just got a lot more earnest. But does caring on social media mean anything in the real world?

 Randi Zuckerberg’s “Social Media Syndicate”: Taking On AIDS Armed Only With Online Influence


21st Century activism, just emerging. No way this kind of “organizing” doesn’t become more important right?

fastcompany:

Facebook’s former head of marketing (and Mark’s sister) is using her social media mojo to coordinate influential people to post about world issues. Your favorite follows just got a lot more earnest. But does caring on social media mean anything in the real world?

Randi Zuckerberg’s “Social Media Syndicate”: Taking On AIDS Armed Only With Online Influence

21st Century activism, just emerging. No way this kind of “organizing” doesn’t become more important right?